A complete guide to selling on eBay and Scaling it to $1K+

September 8, 2019 0 Comment

Guide to selling on eBay- There’s a lot of people that sell stuff on eBay but to be honest, most of the listings totally suck.

Its because the sellers are missing out on the most money that they can get because they’re not optimizing their listings correctly.

Do you want to learn how to sell stuff on eBay so that you can get the most money from your listings?

Even if you’re a beginner and if you stick around to the end, I’ve got a cool little bonus tip that’ll teach you how to get more feedback from your buyers. So just stick around.

I’m gonna tell you how to optimize your listings so that you can make the most money on eBay.

I’m gonna break up a base selling into 5 different parts so that you can follow along easily.

I’m gonna teach you how to optimize all of these different areas so pay attention.


We’ll start with the first one which is your research. Now I don’t need to elaborate much here but you do need to do a little bit of research before you decide to list an item.

You need to get an idea of what the items selling for so that you can tell if it’s even worth listing.

A few months ago, I found a Marilyn Monroe doll in its original box. I instantly thought that it was gonna be worth a ton on eBay.

Well I quickly did some research and found out that it was only worth like 15 to 30 bucks. So in my opinion that really wasn’t worth very much at all.

I mean 30 bucks is just easy cash but you’ve still got to understand that it takes time to list an item and eBay is still gonna charge their fees.

So just do a little bit of research before you list an item. That way you can actually tell if it’s worth it or not.

As a general rule, if I’m listing stuff on their own, I’m only gonna do that if they’re worth about $40 or more.

Because then it’s worth it to me and if they’re worth less than the 40 bucks then I’ll just wait till I have a bunch of that kind of stuff so that I can group them all together or I’ll just wait.

For instance, if you’ve got a bunch of DVDs that aren’t worth very much money then it’s probably better to just group those together and sell them as one listing.

If you’re batching stuff that just means that you’re gonna list a bunch of different separate things at the same time so that your time management is a lot more efficient.

Batching items will also make shipping a lot easier too because if you run them all as auctions then they’re gonna end at the same time therefore they’re gonna ship at the same time.

Title and Description

Now, once you’ve done your research and you know for sure that you want to sell the item then it’s time to work on my next step which is the title and the description.

This is really easy to do but you still need to pay attention because I feel like there’s a lot of listings on eBay where people do not follow any of these rules.

For example, I’ll give title to a product like this one specifying size, working condition, color, brand. You can add other things also that makes easier for the customer to guess what the product exactly is.

So why exactly did I title it like this well I titled it on purpose like that because you want the viewers to know exactly what they’re buying before.

If you were looking for a TV, wouldn’t you want to know the size of the TV before you had to click on it to find out.

If you’re looking for something on eBay, it just sucks to have to guess what certain specs are because the last thing you want to do is to go into the description.

Trust me! You’ll get a lot more bids and traffic on the item as long as you title it with the specs that are important.

I would recommend doing that because that way if the buyers using a filter then he can find your stuff as well. The more information you have in your listing, the easier it is for eBay to serve it to those people that are looking for it.

You’re gonna want to give an honest description of the condition that the items in I’d say something like –

it’s a used Apple watch with plenty of scratches from normal use but it works just fine.

You can elaborate as much as you’d like about the item but just make sure that you’re being honest about it and tell it like it is.

I’d also list exactly what’s going to be shipping to the customer so that they know what they’re going to be getting so in the case with the Apple watch.

I just tell them that I have a charger but I don’t have a box and that’s exactly what’s gonna be shipping the watch and the charger.

Then if you do have the serial number, I’d write that in the description as well that way you can protect yourself and the buyer from any scams.


You don’t need to be a fancy photographer to sell stuff on eBay but you’ve just got to make sure that your photos aren’t underexposed and that they’re not blurry either.

Basically your photos just need to show everything that’s going to be shipping to the customer without a distracting background. Just remember that a lot of the stuff we buy on eBay is used so you don’t want to get the vibe.

Just make sure to take all of your photos on a white or a neutral background and then give it enough light so that everybody can see what you’re trying to sell.

You also need to take pictures of every single angle of the item that way the buyer can see exactly what’s on each side if that matters to them.

Now once you’ve taken all the photos that you need for the item, just make sure to take a picture of the serial number if you can find it. Its because that’s gonna protect you against scams.

It’s a lot harder to get scammed on eBay when you have authenticity proof in your photos and your description.

eBay has both a cropping feature and an exposure feature so feel free to use those if you’re not too savvy with Photoshop.

eBay does not care about fancy photos for the type of stuff that we’re selling.

You actually want to leave the images pretty candid on purpose because if you take too nice of a photo people are gonna think that you stole them and that they’re not the real images.

How to Advertise on ebay- Complete guide

Here’s what my main photo would look like and just make sure to crop it in as tight as you can.

Its because what you’re selling should take up all the space and the photos. The buyers just want to know exactly what they’re looking at.

Just remember to take the photos on a white or a neutral background. Make sure the exposure is good and make sure that they’re not blurry. Then crop in the image as tight as you can.

Make sure not to fix anything in Photoshop because you’reselling a used item so you need to show it in as is condition so that you’re not lying to anyone.

Selling Format

There’s basically two ways that you can sell your stuff.

They’re both really good in their own ways but if you want to get the most money that you possibly can from your listings. Then you’re gonna want to do a seven-day auction because statistically, that one’s gonna get you the most cash.

If you’re in a hurry to sell your stuff then I would use the Buy It Now option but if you want to make the most money, then I would run the seven-day auction.

The good thing about running an auction is that if you list a bunch of different items, they’re all gonna end at the same time.

If you have a Buy It Now, you have no idea when they’re gonna be selling.

Here’s the important stuff about running an auction so pay attention.

if you want your listing to get the most money and the most bids, then you’re gonna want to list the item for a dollar with no reserve.

Trust me because this strategy does work but only if the item is going to get bids.

So, if the Apple watch for an example, I know that’s gonna get the bids that I need so I would 100% list that at $1 with no reserve.

Because if you end up with zero bidders because your starting price is too high or you’ve got way too ridiculous of a reserve price then that means that nobody is gonna get notifications from eBay.

You’ve got to understand the eBay gives automatic notifications to all of your bidders and watcher so you’ve got to have as many of those as you can to get all of those notifications out.

That’s free advertising for you. Like I said before, if you want to get as many bids as you can and you want to make the most money on your item then start it at a buck.

Now, if you’ll admit like the item you’reselling is not gonna get very many bids and it’s not gonna get very much traffic then I would just start it at a fair price that you’re willing to settle with.

What I’m trying to say here is that if you list an item for $1, just make sure it’s gonna get enough traffic and if it doesn’t, just list it for a price that you’d be willing to settle for.

If you want to get the best results on your auction, then you’re gonna want to be listing your auction on Sundays between 6:00 and 10:00 p.m. across the entire United States.

Sunday night is the perfect time to start your auctions.

Its because it’s gonna end the next Sunday night.

Shipping Stuff

When it comes to shipping stuff on eBay, all you’ve got to do is have a fixed rate.

Now the reason you want to go with a fixed rate shipping fee is because that way, the buyers know exactly how much they’re gonna be paying and shipping.

Nobody likes to guess how much they’re gonna have to pay for shipping so just stick with a fixed rate fee.

It makes it easier for everyone and the cool thing about using the economy shipping is because you can go with any carrier that you prefer.

So that way, if FedEx ended up being cheaper than UPS then you could just choose them instead.

Also I’ve done some testing on running items for free shipping and I am not convinced at all that it’s any good for normal sellers like us.

I’ve just found that running free shipping on your items just means that you’re leaving money on the table.

Because most people are willing to just pay a reasonable amount for shipping so all you’re gonna want to do is just charge a fixed rate amount.

That’s gonna be easy to go anywhere in the country because on eBay, you have no idea where the buyers gonna live when you actually ship it.

It’s just gonna take a little bit of practice to know how much to charge.

The next thing about shipping is that you’re gonna want to put the item in the smallest box possible but still keep it safe for the item.

Because you’re gonna be charged by size and weight so just make sure to keep it as small as you can. Also if you buy a lot of stuff online, keep those boxes and shipping materials because you can use those on eBay.

That’s gonna save you a lot of money. eBay does a great job at providing boxes and shipping materials and stuff like that if you want to buy them on your own.

But if you’ve already got boxes at your house then just use those instead because it’s a lot cheaper. At the end of the day, eBay is gonna charge you about thirteen percent and fees.

You’re gonna want to keep things as cheap as you can so that you can make the most money.

Bonus Tip for selling on eBay

How to get more feedback from your buyers?

It is so easy. All you have to do is put a physical note inside the box asking them to give you some feedback.

Just say something like Hey! I’m new on eBay and I could use some feedback if you had a good experience with me. And if you didn’t just try to resolve it with me.

Trust me! leaving a note in the box is so much better than trying to get a hold of them online because it’s real so try this out.

I guarantee you’re gonna get more feedback from your buyers and it’s so easy to do.

This the wrap of a complete guide to selling on eBay. If you’ve any question, feel free to ask me in comment section.

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