The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

5 Instagram analytics tools to use in 2019

October 21, 2019 0 Comment

Instagram Analytics is an important metric for brand and advertiser. The social media has spread the population and now it work seemingly to connect brand and customer.

It’s worth while to consider advertising on Instagram since it receives about 7-8 times more interaction as compared to other social media platform.

Why I suggest here, not only me but any good marketer will suggest to use the resources to make the most of it. Its quite important to measure the results of time and money. If you’re not clear with these sort of metrics, then it may hamper your brand in long run.

These 5 tools can help a brand to get better insights and metrics and hence, because of it, you can get a good amount of conversions which will automatically increases brand value. Let’s start.

1. Iconosquare

If you need to set your content already, and not miss your deadline, then the first tool that comes to my mind is Iconsquare.

Iconosquare allows you to manage multiple accounts. Especially, this feature impressed me a lot.

Also, you can see analytics of your stories, which types of story updates are getting maximum access, answers.

One more intesting thing, this tools also comes with a chrome extension. Using Iconosquare’s Chrome extension, you can reply to comments and that saves a lot of time. Don’t it?

Hashtags can be monitored using Iconosquare to see the top display hashtags on your page. You can track competitors and even track relevant social media influences directly.

All this makes Iconosquare a very useful tool to manage your social media needs.

Free Trial – 14 Days

Price – starts at $29 a month, depending on the number of accounts and users who manage them further

Mobile Support – Apps available on the Google Playstore and apple store

2. Sprout Social

Sprout Social is also a very powerful social media management tool for agencies. Just like Iconosquare you can manage your social media monitoring and schedule your posts from a single platform. Additionally, it has a very large media library from which you can use high-quality images to post to your accounts.

Sprouts socially’s Instagram story analytics are even broader than Iconosquare’.

Tasks can be assigned to specific people and tracked from the dashboard.

One of the most useful features of Sprouts Social is CRM capabilities. It funnels each conversation with the user to an Inbox that can be centrally managed and tracked.

Hashtag analysis can be done in the case of iConqueware to get the top performing hashtags for your Page.

All these results can be downloaded and presented in a presentation type format that can be used to show management or customers.

Price – $99 per month for 1 user, which can manage up to 5 accounts.

Mobile Support – Apps available on the Google Playstore and apple store

3. Key Hole

As suggested by its name, The Hole focuses on spying on your competitors and gives you a customized feed to get in-detail insights that work in your niche.

Hole of provides you to track accounts, hashtags and keywords in real time and see what’s trending on them.

In addition, you can track your Page-related mentions, hashtags on social media, including Instagram, and access data-driven insights to plan your future content and the best time to post it.

Mobile support: No app available

Price: 7 Days Free Trial
Single Being – $26 a month
A Party of Three – $53 a month
Advanced Suite – $179 per month

4. Instagram Insights

Instagram Insights is a built-in feature provided to measure metrics on how your page is doing. However, to use it, you need to change your account to a business account (if you haven’t already done it).

Instagram Insights gives you data about your audience’s demographics, age, gender and locations classified. It tells you about the time when your audience is most active and you can plan your post based on that.

You can check post impressions, reach, top posts and create more content that’s working directly from Instagram. Also, Instagram will let you know if you’re reaching your target audience.

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For example, if you have a page on women’s jewellery and 99% of your buyers are women, but you see that your page audience is 40% male, you can change your page strategy to suit the target audience.

For small businesses and small influencers, Instagram Insights is a free and effective tool to go.


Can only be used on the phone i.e. it is not available on desktop.

Pricing – Free Tools

5. Owl Metrics

Owl Metrics is one of the most comprehensive Instagram analytics tools you’ll be coming to market in 2019. It provides unique data insight into your Instagram posts. You can track the best filters on top posts, engagements, click on rates, best time to post, competitors, all items you’ve planted.

The insights offered are easily presented for reading graphs that can be understood very easily by less skilled users.

All information can be viewed on various parameters which can provide useful actionable insights.

Owl Matrix audience tracking and hashtag features are very advanced which is again good for Instagram analytics. Its because you can see where your followers are spending their time and curating their content accordingly.

7 Day Free Trial

Standard – $25 /month the moon

Advanced $50/month the moon

Influencer – $199/month

Mobile support – No apps available

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